The Blog Metric Reporting Template

Measuring success is as important as defining it...

According to a study conducted by Content Marketing Institute and the MarketingProfs, more than half of all B2B marketers plan on increasing their content marketing budget over the next 12 months.

That’s a big investment.

But how do you track your success? Measuring content effectiveness is among one of the top challenges of those same marketers. Do you use Google Analytics? Do you consult a host of other web analytics tools?

This downloadable template gives you an immediate and effective way to track both quantitative and qualitative data about your blog. It allows you to collect and keep track of important KPIs like:

  • Average time on page
  • Bounce rate
  • Word count
  • Topic
  • Tone
  • CTAs

By not defining what blog success looks like and, more importantly, the right numbers to look at, you run the risk of missing some serious opportunities to see your content marketing ROI.

 

Just download this template and arm yourself with the information to have better discussions with your stakeholders and make better content marketing decisions in the future.

Download Your Template Here