In an era of saturated commercialism, consumers are suffering from advertising fatigue like never before. One solution? The modern MAT release.
A cornerstone of public relations and marketing, these consumer-friendly articles have not only stood the test of time, but are more powerful than ever because of the power of digital. From planning, to writing, to distribution, this guide is the A-Z resource for the modern MAT release.
This free, 36-page guide reveals:
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• The secrets to writing a powerful MAT Release
• How to get your release in the hands of editors
• Why you should only trust third-party metrics
• Why print still matters (a lot...)
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