Mastering the Modern MAT Release

Includes 13 how-to strategies for creating great content and maximizing distribution

In an era of saturated commercialism, consumers are suffering from advertising fatigue like never before. One solution? The modern MAT release. 

A cornerstone of public relations and marketing, these consumer-friendly articles have not only stood the test of time, but are more powerful than ever because of the power of digital. From planning, to writing, to distribution, this guide is the A-Z resource for the modern MAT release.