How to create buyer personas

Includes a 9-step buyer persona template to fill in

“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike theater, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person – a real person you know, or an imaged person and write to that one.” – John Steinbeck, summing up the idea of buyer personas about the best way a person can.

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