Today’s top web design shops will tell you the average “lifespan” of a website today should be no more than 2-3 years. And while this may be overkill to some, it’s a good reminder that there’s always room for website improvement.
But where do you start? How do you balance design, user experience, lead generation and all the other elements of an effective website? This hands-on guide will walk you through the basics, providing you with plenty of possible action-items to start improving your website today.
This comprehensive, 54-page guide reveals:
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• How to improve user experience and decrease bounce rates
• How to optimize your website for search
• Tips & tricks for maintaining design consistency throughout
• How to turn your website into a lead generation machine
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